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Career Library > Visual Merchandising

About Career

Are you a creative person? Do you like to promote and sell products and services? Would you like to use your creativity and marketing skills to enhance the buying experience of customers in a retail outlet? If yes, you should consider a career in visual merchandising.

Visual merchandising is an art form in the retail industry to create eye-catching product displays that attract customers and encourage them to buy. Visual merchandiser uses different colours, lights, articles to display products that are visually appealing and desirable.

What are the roles and responsibilities for Visual merchandiser?

  • Visual merchandisers are in charge of creating attractive visual displays in retail outlets.
  • Visual merchandisers use their creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
  • The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to ‘window-shop’. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer.
  • Define, design and implement a creative visual merchandising strategy.
  • Create appealing and eye-catching visual displays that lead the customer through the entire store.
  • Produce window displays, signs, interior displays, floor plans and special promotions displays.

What are the key skills required for Visual merchandising?

  • Visualization Skills
  • Oral Communication
  • Analytical Skills
  • Leadership Skills

What are the career opportunities in Visual merchandising?

  • Brand Manager
  • Corporate Communication at Fashion Houses
  • Fashion Journalist
  • Graphic Designer
  • Image Consultant
  • Visual Communications Expert
  • Spacemarketing manager
  • Visual Merchandiser

What is the salary and demand for Visual merchandiser?

  • Demand is High for Visual Merchandising.
  • Salary levels are High for Visual Merchandising. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.
  • Level of preparation for Visual Merchandising is Medium. Students spend 1 year to prepare for entrance test of Visual Merchandising.

1 Fees
Medium
2 Demand
High
3 Salary
High
4 Level Of Preparation
Medium

Career Videos for Visual merchandising as a career curated from Youtube

What education is required to become a Visual merchandiser?

  • Student can do 12th any stream. Then complete BBA-Retail management. Further you can Proceed with Certificate in Visual Merchandising.
  • Student can do 12th any stream. Then complete Bachelor in Fashion Communication. Further you can Proceed with Certificate in Visual Merchandising.
  • Student can do 12th any stream. Then complete Vocational Diploma in Visual Merchandising.

Career Navigator 1

12th any stream

BBA-Retail management

Certificate in Visual Merchandising

Career Navigator 2

12th any stream

Bachelor in Fashion Communication

Certificate in Visual Merchandising

Career Navigator 3

12th any stream

Vocational Diploma in Visual Merchandising